top of page
< Back

The Founder, the Monster, and the Single Source of Truth

Once upon a time, at a company not so far away, there lived a founder named Alex. Alex was hard to miss. Six foot seven, dark hair, thin frame, great laugh, and the kind of smile that made you feel like he had either solved your problem or was about to lovingly make fun of it the way only younger siblings can. Alex started CoLabs to help service business owners stop drowning in their own operations. Which was noble. Also slightly ironic. Because as CoLabs grew from 5 to 30 employees, a quiet monster started creeping toward the castle. It lived in Google Docs. It hid in calendars. It whispered, “This works fine… for now.” Alex had already beaten real monsters. Cancer, three times. So he was not about to be taken down by 5 different Google Docs all called “V3 final final report” just to find the answers he needed. So he turned to Magic Button Labs. Magic Button Labs helped CoLabs build a centralized monday.com platform designed to be a single, connected source of truth, so the company could scale service delivery without adding more complexity. And then something strange happened. The monster never got its big dramatic entrance. Staff knew where to find things. Service knew what to tackle next. Dashboards gave Alex the visibility he needed to make better financial decisions. No more chasing updates. No more digging through scattered docs. No more stress quietly eating away at his downtime. Just a business that could keep growing without pulling Alex back into every detail. And in business, that is about as close to happily ever after as it gets.

Once upon a time, at a company not so far away, there lived a founder named Alex. Alex was hard to miss. Six foot seven, dark hair, thin frame, great laugh, and the kind of smile that made you feel like he had either solved your problem or was about to lovingly make fun of it the way only younger siblings can. Alex started CoLabs to help service business owners stop drowning in their own operations. Which was noble. Also slightly ironic. Because as CoLabs grew from 5 to 30 employees, a quiet...

how-colabs-scaled-with-clarity-and-a-little-monday-com-magic

© 2025 by Magic Button Labs, LLC. Powered and secured by Wix

bottom of page